Process • Mistakes • Fixes • Decisions • Work Behind the Work
Behind
the Scenes
The unglamorous but essential work behind the books, reviews, podcast, website, social platforms, creative systems, and all the things that look simple only after they are finally working.
The Real Work
The polished thing always has a messy origin story.
Behind the Scenes is where the process goes: website rebuilding, cover decisions, launch planning, platform setup, review systems, formatting, mistakes, fixes, and the parts nobody sees when the final page looks clean.
This is the record of building Lupe Farkas as an author, reviewer, podcaster, and creator — not in theory, but in actual messy steps.
What Lives Here
The backstage archive.
Website Build
Pages, menus, links, design decisions, contact setup, WordPress chaos, and the moment the site finally starts looking like a real author home.
Book Launch Work
Descriptions, covers, ARC strategy, Goodreads, Amazon pages, release timing, launch plans, relaunch fixes, and visibility work.
Creative Systems
Notebooks, project maps, content calendars, review workflows, podcast planning, and the systems built to keep the chaos alive without letting it eat everything.
Why Show the Process?
Because people underestimate the work behind “simple.”
A finished page, book cover, review, podcast episode, or children’s book image can look effortless. Behind it are decisions, revisions, failed attempts, corrections, stress, learning, and the stubborn refusal to stop.
This archive honors the invisible work. The boring work. The technical work. The fixing work. The “why is this broken?” work. The work that makes the visible work possible.
First post idea
“How this website was built in chaos.”
A funny, honest post about rebuilding LupeFarkas.com, choosing the dark design, fixing WordPress problems, and creating the castle doors.
Behind the Work
The things that make the books possible.
Research
Books, notes, sources, rabbit holes, references, emotional logic, and the material that feeds the writing.
Design
Book covers, website visuals, social graphics, brand mood, character consistency, colors, fonts, and visual identity.
Publishing
KDP, descriptions, metadata, categories, ARC distribution, reviews, visibility, awards, and launch timing.
Platform
Goodreads, Instagram, TikTok, Pinterest, Spotify, YouTube, Amazon, the website, and the ecosystem connecting everything.
The Truth
The work behind the work is still the work.
Planning counts. Fixing counts. Rebuilding counts. Learning the tool counts. Making the ugly draft counts. Correcting the broken page counts. The work is not only the shiny final thing.
This is where the invisible effort gets a room of its own.
Related Doors
Keep walking through the castle.
Inside My Notebooks
The paper trail behind the books, reviews, platforms, and projects.
Open Notebooks →
Creator Experiments
The testing ground for content, platforms, posts, visibility, and growth.
Open Experiments →
Current Projects
The active books, reviews, podcasts, websites, and story worlds being built now.
See Projects →
Nothing is simple. We build it anyway.
The backstage work matters. The fixes matter. The messy draft matters. The castle exists because someone kept building.
Back to Chaos Lab
Lupe Farkas 